Modern nicotine pouches by British American Tobacco — bold flavors, sleek design
VELO is one of the world's fastest-growing nicotine pouch brands, manufactured by British American Tobacco (BAT). Formerly known as LYFT in several European markets, VELO was rebranded globally in 2020 to create a unified brand identity.
VELO pouches are designed with a focus on flavor innovation and user experience. Each slim pouch is made from high-quality materials and delivers a consistent, satisfying nicotine experience without tobacco. VELO is known for its intense, long-lasting flavors and comfortable fit under the lip.
VELO is particularly popular in Italy, where it has become one of the most recognized nicotine pouch brands. BAT has invested heavily in the Italian market, making VELO widely available both online and in select tobacco shops.
British American Tobacco (BAT). One of the world's largest tobacco companies, headquartered in London.
Launched as EPOK (2014), rebranded to LYFT (2019), then unified globally as VELO (2020).
Strong market presence in Italy. Available in most major cities through online retailers and select stores.
Slim and Mini format pouches, 20 per can. Engineered for minimal drip and maximum comfort.
VELO offers some of the most innovative flavors in the nicotine pouch market:
VELO uses a simple strength system that makes it easy to find your level:
| Level | Nicotine (mg/pouch) | Strength | Best For |
|---|---|---|---|
| VELO Mini | 4 mg | Beginners, occasional users | |
| VELO Slim | 6 mg | Regular users, moderate smokers | |
| VELO Strong | 10 mg | Experienced users, heavy smokers | |
| VELO X-Strong | 10 mg (Max) | Strong nicotine craving, snus users |
| Feature | VELO | ZYN |
|---|---|---|
| Manufacturer | BAT (British American Tobacco) | Swedish Match (PMI) |
| Strength Range | 4-10 mg | 3-11 mg |
| Flavor Range | 10+ flavors | 8+ flavors |
| Pouch Format | Slim, Mini | Slim, Mini Dry |
| Pouches per Can | 20 | 20 |
| Price Range (EU) | €3.80-€5.50 | €3.50-€6.00 |
| Italy Availability | Excellent | Very Good |
VELO is available from multiple online retailers with shipping to Italy and across Europe.